The Lab’s Growth Product team is responsible for identifying growth opportunities and turning data, user behavior, and experimentation into product evolution. We operate at the intersection of product, technology, marketing, and business, creating user journeys, features, and strategies that drive acquisition, activation, conversion, retention, and monetization. We believe growth happens when the product and the experience evolve together through continuous learning, experimentation, and data-driven decision-making.

Join Lab

Laborit, or simply Lab (as we call it here), is reinventing the world with products and technologies that help people and shape the future. We are a growing startup around the world (Brazil, USA, Portugal, Argentina) and we are building products and software with a keen eye for innovation in one place - breaking barriers and questioning traditional approaches. Working at Lab is contributing to its development, challenging standards and collaborating with some of the brightest minds of our time. We are centered on the human being and on technologies that, in addition to innovating, strengthen social inclusion, diversity and promote a more positive environment for all. We believe that taking care of each one is to awaken the collective genius. We'll empower you with the tools, resources and support you need so you can further develop your career and expertise. When we look inside, we see people's real needs and the potential they have to change the world. At Lab we believe that the future depends on connecting people and purposes, democratization of technology, inclusion and diversity, fast learning and practical work with mentoring. If you also believe in this dream, there's a place for you here at Lab. We are together to reinvent!

What will you do

You will be responsible for identifying growth opportunities and turning data, user behavior, and experimentation into product evolution. Your work will involve analyzing user journeys, developing and validating hypotheses, designing experiments, and building strategies that drive acquisition, activation, conversion, retention, and monetization across Lab’s products. Our teams are autonomous, collaborative, and work in a hybrid environment, with an in-person presence in São Paulo. We encourage continuous knowledge sharing through Lab Talks, mentorship, and professional development programs.

Responsibilities

Identify growth opportunities based on data, user behavior, market trends, and product performance; Map product journeys and funnels, identifying friction points and opportunities for improvement; Create, prioritize, and execute Growth hypotheses, turning opportunities into experiments and product initiatives; Plan and monitor A/B tests, MVPs, pilots, and other experiments to validate growth hypotheses; Drive the evolution of features, journeys, and experiences with a focus on acquisition, activation, conversion, retention, and monetization; Define and track Product and Growth metrics, turning data into actionable insights and business recommendations; Analyze user behavior and feedback to identify needs, opportunities, and new product directions; Partner with Product, Technology, Growth Marketing, and Business teams to build and evolve solutions; Identify opportunities across new channels, distribution models, partnerships, and growth mechanisms; Establish continuous experimentation cycles, fostering a culture of testing, measuring, learning, and iterating; Track experiment results and turn learnings into new hypotheses and product decisions; Research emerging trends, new business models, technologies, and market benchmarks that can unlock new growth opportunities for Lab.

Requirements

Hands-on experience in Growth, Product Growth, Product Management, Digital Products, or related fields; Experience working with product metrics, data analysis, and performance indicators; Strong understanding of growth funnels and metrics such as acquisition, activation, conversion, retention, engagement, CAC, LTV, and monetization; Experience developing, prioritizing, and tracking growth hypotheses and experiments; Ability to analyze user journeys and identify opportunities for improvement; Knowledge of experimentation methodologies, A/B testing, and hypothesis validation; Analytical, curious, and results-oriented mindset; Ability to turn data and insights into actionable product initiatives; Strong communication skills and the ability to collaborate effectively across different teams; Strong organizational skills, autonomy, and the ability to manage multiple initiatives simultaneously; Availability to work in a hybrid model in São Paulo.

Benefits

Health, mental health, and fitness support; Complete work setup, including a laptop, accessories, and welcome kit; Education stipends for courses and mentorship programs; Paid maternity and paternity leave; Paid time off, profit-sharing, and annual bonus.

Other information

A relaxed, well-organized work environment where we take our work seriously — and make sure there’s always time to smile; Flexible hours and a hybrid work model: you can work remotely or from our offices in Brazil and abroad, depending on product demands and our clients’ needs.